MINI – How do you drive your coffee

MINI: How do you drive your coffee?

To boost extra sales for MINI, they came up with an idea to link your driving style to a type of coffee. This idea was in the race for awards so JWT Amsterdam asked me to illustrate the case video for MINI’s How do you drive your coffee.

Agency: JWT Amsterdam
Client: MINI
Executive Creative Director: Bas Korsten
Copywriter: Jeena van der Heul, Friso Ludenhoff
Art Direction: Jeena van der Heul
Webdesign: Richard Beerens
Illustrations: Fâris van de Lisdonk, Kyoko Takeshita
Animation: Triple Digits

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